Let people cancel. You’ll make more money!

Last Updated October 27, 2017

Yup, you read that right. Reconsidering your no-refund policy will result in more sales.

Whether purchasing a ticket online or buying an item from the store, everyone has that moment of anxiety when it comes to spending money. Between selecting your purchase and completing the check out process, we all find ourselves looking for reasons not to spend. Then there’s that ‘no-refund policy’ that makes you feel like you’re being forced into a tumultuous marriage, giving you yet another reason not to make your purchase. For many, that’s a deal breaker. How can we work around that? The secret is to not take away your buyers freedom.

According to a survey done by B2C mid last year, 67% of buyers check the return policy before making a purchase and 62% of buyers are more likely to purchase an item if they have the option of returning it. By giving your guests the ability to change their mind, you take away the buyer anxiety. They go into the purchase knowing that, should an unforeseeable circumstance arise, they haven’t signed their life away and can get their money back.

Many guests run for the hills when they see “no refunds or exchanges” in the fine print. Permitting cancellations coupled with a quick and easy booking process will leave your guests feeling satisfied and willing to make future purchases with your company.

In fact, Craig Adkins from Zappos.com told Fast Company that adopting a very generous return policy has proven well worth it for them.  You may worry about losing money on refunds, but the increase in sales could very well make up for the lost bookings, and then some.

JEREMY CRITTENDEN

As the Director of Communications for EzTix, Jeremy is always open to hearing your feedback and understanding how we can help serve you better.

Popular Articles

Activity Operator Confessions

Meet Christine, an activity operator with a couple problems. She’s working hard to keep guests happy while growing a tour business on her own, and it’s pretty tough. Visitors love her experiences, but she has a few big picture problems to tackle if she really wants to meet her goals.   Connect with some guy […]

Read More

Meet our new Director of Products

In many ways, Joe Martin isn’t new to EzTix. He’s lead our EzSites team and developed that platform from the ground up. As we looked to improve our other products, it was a no-brainer to ask him to bring his skills to the rest of EzTix. Booking platforms are technically all code and scripts, but […]

Read More

New E-Certificate Upgrades

Out with the old, in with the new! Our E-certificates have undergone a facelift and learned some new tricks just in time for holiday giving. These additional features, combined with a polished new look are certain to enhance the online guest experience. So, whats new? New look We’ve given the E-Cert purchasing process a facelift. It will […]

Read More

Show More