Instagram Story Ideas to Promote Your Experiences
Last Updated August 23, 2018
Any millennial will tell you it’s easy to get lost down an Instagram story hole, taken away on fun mini-adventures in 15 seconds or less. Sometimes, 36-year-old communication directors will also tell you the same information, but that’s neither here nor there. The point is, with a little creativity, you and your team can use an Instagram story to promote your experiences.
Instagram Story Takeover Time!
We’ve become big fans of the Instagram Takeover, welcoming our staff to log in to our official account and share their point of view. Remember, have a social media policy in place before handing over passwords.
On tours and activities, guides are uniquely positioned to provide a mini version of their experience in 15-second snippets. Showcasing happy guests and shareable moments can really drive fans back to your box office. Events and festivals can hand over the reigns to speakers or talent to see their preparation.
Question and Answer
This one taps into one of the newest features launched by the Facebook-owned network, allowing a badge that invites your audience to ask you questions. Followers will enjoy the opportunity to reach out and participate in your content, ensuring a return visit to your stories to see if you’ll answer their question!
If you have a popular guide who stars in your content a lot or an exciting speaker at an event, you’re sure to find plenty of questions among your followers.
Remember to check back on the questions as they come in and use them to create more content. Incentivize with promo codes or prizes to really drive responses.
Go Behind the Scenes
Your followers can feel like they’ve got an all-access pass when you show them parts of your experiences they’d never get to see any other way.
Event setup is a great time to peek behind the curtain and preview what’s to come. For tours and activities, your vendors may enjoy a little extra promotion during a slower part of the day. Hop into the kitchen and prepare a signature recipe, or share a soundcheck from a band at a live music event.
These are experiences exclusive to your followers, which they cannot get anywhere else.
Share Guest Content
It’s easier than ever to share content created by your followers. Be sure to have your own hashtag (and promote it), monitor mentions of your brand, and then share away!
Engaging with your followers builds incredible loyalty and encourages others to join in on the fun. Here’s a video showing how to create stories out of the stories you’ve been tagged in.
Time for you to get out there and start creating great Instagram Story content.
Comment time! If you’re new to stories, tell us what you’re planning to post next. For seasoned pros, what made your most successful post such a hit?
Activity Operator Confessions
Meet Christine, an activity operator with a couple problems. She’s working hard to keep guests happy while growing a tour business on her own, and it’s pretty tough. Visitors love her experiences, but she has a few big picture problems to tackle if she really wants to meet her goals. Connect with some guy […]Read More
Meet our new Director of Products
In many ways, Joe Martin isn’t new to EzTix. He’s lead our EzSites team and developed that platform from the ground up. As we looked to improve our other products, it was a no-brainer to ask him to bring his skills to the rest of EzTix. Booking platforms are technically all code and scripts, but […]Read More
New E-Certificate Upgrades
Out with the old, in with the new! Our E-certificates have undergone a facelift and learned some new tricks just in time for holiday giving. These additional features, combined with a polished new look are certain to enhance the online guest experience. So, whats new? New look We’ve given the E-Cert purchasing process a facelift. It will […]Read More
New Feature: Pay in Your Own Currency in EzBook
Usually I’m not a fan of acronyms, but PYOC makes me think of BYOB! In all seriousness, Pay in Your Own Currency helps improve the online experience for your international guests. Expenses when you’re travelling are always a bit of a mystery when you pull out the credit card. Varying exchange rates and added fees […]Read More
3 Steps to Meeting Your Guests’ Dietary Needs
Food tour operators already know they’ll have at least one guest on every experience with a dietary restriction or allergy. Dietary needs can range anywhere from a nut allergy to an intolerance to gluten. Here are three easy steps to making your tour an experience that everyone can enjoy. 1. Educate Yourself Research not only the […]Read More
The New Booking Process: Behind the Scenes
The new booking process is one of the key ways we’re improving the online guest experience. With new tools like packages, charity donations, and dietary alerts, we’ve made the system more robust while reducing the time it takes to complete a booking! Let’s go behind the scenes with designer Joe Martin, who also leads our […]Read More