Frequently Asked, Accurately Answered Questions

Last Updated January 11, 2017

A seasonal tidy might be more closely associated with spring, but why not start 2017 off right with a little housecleaning in your account and on your website.  We know that your website is the biggest influencer in your ticket sales, so make sure what your guests are finding online in your FAQs matches up with what our call centre agents have to say.

Here’s a quick and easy exercise to make sure your details are all up to date on all of your sales channels.

1. Review your Website FAQ’s.

You may not have had a good look over these questions and answers since you last did a major web update.  Take a look through the list, and ensure the answers are all up to date with accurate details.  You may find some are no longer asked so frequently, and there may be others you will need to add new.

2. Check your EzTix FAQ

Another spot you may have forgotten about, or not even visited!  Events and activities alike have a FAQ section inside their accounts to give our call centre the heads up on what your guests ask about the most. An empty FAQ section can send our agents searching online, slowing down calls and increasing the chances your guests will not make their purchase. When information is different here than on your website or other marketing material it can erode trust and REALLY lead your guests astray.  In EzTix, click on Global Event Management, and then on the Call Centre FAQ link on the left.  Edit and add as necessary until everything matches your website.

3. Sales Info

This one is specific to activity operators running things like tours or recurring classes.  These standardized questions may well line up with some of your FAQ’s, but we serve up this data on our call centre software at a glance for our agents.  Instant answers speed up calls and confirm your sales!  You’ll also find a few extra tools we use to help romance and sell your events, so be sure to check it out under My Templates, in the Sales Info tab.

You’re up to date online and by phone!  Congrats!  For bonus points, add a “Review My FAQS” appointment to your calendar and set it to repeat every six months, or maybe once at the beginning and middle of your sales seasons. Ticket buyers and call centre agents alike will love you for it.

JEREMY CRITTENDEN

As the Director of Communications for EzTix, Jeremy is always open to hearing your feedback and understanding how we can help serve you better.

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