Encouraging your guests to share online
Last Updated October 05, 2017
It’s no surprise that word of mouth is the most effective advertising you can do to increase ticket sales, and social media is like a giant megaphone adding power to that voice. The million dollar question, however, is how do you get guests to use that megaphone??
We found a great article at Mashable, “11 ways to encourage your customers to share your content“. It dates back to 2015, but the tips will still work great for you.
Point 5, Use Engaging Marketing, jumped out at us. Pejman Ghadimi says, “Customers are often one and done after the purchase, so it’s vital for you to utilize email marketing and remarketing advertising campaigns to bring customers back to your site to engage in your content.” For experience operators, your confirmation or ticket emails are an amazing opportunity to encourage your guests to share their upcoming trip with friends and family.
EzTix offers a very easy way to add links to your social media pages on your confirmation emails along with calls to action, beautiful images, and unique content. This makes it easier for guests to not only follow you on your various platforms, but it also allows them to share the tours they’ve booked for.
It just so happens using these tools will also cover off a few other points on the list 🙂
How are you using social media to encourage your guests to share? Tell us in the comments!
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