Boost Your Conversion Rate

Last Updated January 04, 2018

With the rapid advancement of technology, it’s important that business owners think like todays buyers. Adapting to the shortening of attention spans of purchasers and the need for things to be quick and easy is vital. Here are a few ways you can make ensure that guests visiting your website book your experiences and limit the chances of them getting side tracked.

Book now buttons.

Calls-to-action like the Book Now button are one of the most important functions to having a user friendly website. Be sure to have your buttons located in a prominent section on your website. The easier it is to find the purchase button, the higher the chances you’ll get that click.

Instant access to availability.

When a guest can see how many tickets are available  The extra step of having to contact you directly to inquire about availability is likely to drive them away, resulting in a loss of a potential sale.

Reduce Friction.

There is nothing more tedious than having to fill out a ten page form before making a purchase. Extra checkboxes, fields, and buttons create friction between your customers and a completed booking.  Keep the questions down to the essentials, and increase your sales.

In EzBook, we allow your guests to answer non-essential questions once they’ve completed their bookings.

Add Widgets.

Websites like TripAdvisor have widgets that allow you to connect the business profiles you have on their platform directly to your website. Review, awards and feedback widgets help give your brand credibility to new visitors.

Targeting ads.

Retargeting ads are an invaluable tool geared towards guests who have visited your website but didn’t book anything. Your ads will appear in their social media feeds and on other websites that they visit. This will inspire them to return your website and complete their booking.

Tell us what tools you’re using to increase your conversion rate in the comments.

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