3 Benefits From Offering Gift Cards or E-Certificates

Last Updated December 14, 2017

One of the most popular go-to gift ideas during the holiday season is a gift card. As a business owner, prioritizing gift cards are a great way to increase revenue and to enhance customer experience. Here are four reasons why your business can benefit from gift cards this holiday season.

Company Recognition

When guests purchase a physical gift, they wrap it themselves and hand it off, making it easy to forget where the gift was purchased. A gift certificate keeps your company and experiences in conversations and in the minds of your buyers.

It’s Just Easier Than Shopping

Crowded malls are a nightmare during the holiday season. In fact, entering any large shopping facility as of mid-November sounds like a form of torture.

A gift certificate makes for less stress, especially an E-Certificate which can be bought from the comfort of your own comfy home.

Odds Are, They’ll Spend More

Guests are likely to spend more money on an experience than what is on the gift certificate they have received, and pay the remaining balance themselves. The reality is they’re spending less on what would have been a larger purchase had they booked on their own.

You’re likely already offering a way for customers to buy a gift certificate or digital equivalent. All you need to do is promote this product as an ideal gift for the holidays.

Customizable e-certificates are part of EzBook, giving your customers the ability to send a personalized message to their loved ones as well as schedule a delivery date so that it arrives right on, just like Santa.