3 Benefits From Offering Gift Cards or E-Certificates

Last Updated December 14, 2017

One of the most popular go-to gift ideas during the holiday season is a gift card. As a business owner, prioritizing gift cards are a great way to increase revenue and to enhance customer experience. Here are four reasons why your business can benefit from gift cards this holiday season.

Company Recognition

When guests purchase a physical gift, they wrap it themselves and hand it off, making it easy to forget where the gift was purchased. A gift certificate keeps your company and experiences in conversations and in the minds of your buyers.

It’s Just Easier Than Shopping

Crowded malls are a nightmare during the holiday season. In fact, entering any large shopping facility as of mid-November sounds like a form of torture.


A gift certificate makes for less stress, especially an E-Certificate which can be bought from the comfort of your own comfy home.

Odds Are, They’ll Spend More

Guests are likely to spend more money on an experience than what is on the gift certificate they have received, and pay the remaining balance themselves. The reality is they’re spending less on what would have been a larger purchase had they booked on their own.

You’re likely already offering a way for customers to buy a gift certificate or digital equivalent. All you need to do is promote this product as an ideal gift for the holidays.

Customizable e-certificates are part of EzBook, giving your customers the ability to send a personalized message to their loved ones as well as schedule a delivery date so that it arrives right on, just like Santa.

Popular Articles

E-Certificates: Strategy, Fees, and Policy

The COVID-19 crisis had hit the travel, tourism, and events industries in unimaginable ways. The viability of your business depends on making difficult decisions and finding some way to generate revenue. A robust E-Certificate strategy is the best immediate way to mitigate losses and generate some revenue. To help better serve you and your guests, […]

Read More

Activity Operator Confessions

Meet Christine, an activity operator with a couple problems. She’s working hard to keep guests happy while growing a tour business on her own, and it’s pretty tough. Visitors love her experiences, but she has a few big picture problems to tackle if she really wants to meet her goals.   Connect with some guy […]

Read More

New E-Certificate Upgrades

Out with the old, in with the new! Our E-certificates have undergone a facelift and learned some new tricks just in time for holiday giving. These additional features, combined with a polished new look are certain to enhance the online guest experience. So, whats new? New look We’ve given the E-Cert purchasing process a facelift. It will […]

Read More

Show More