Why Google Analytics is a Must Have

Last Updated October 25, 2017

Ever find it exhausting to manually track the demographics of your purchasers with surveys and questionnaires? Don’t stress, we understand.  You need accurate results, not anecdotes to track your conversion rates and understand how your site is helping you achieve your marketing goals.

Google Analytics is a platform that allows event operators and business owners to track their website activity. This integration offers information like the number of people visiting your page, where they’re from, how long they spend on your website, what kind of material they like seeing and what content is bringing them back.

Here’s the Google walk through for integrating analytics onto your site.  EzTix also allows for a quick and easy integration so you can track your users all the way through the purchase process.

Once the data is coming in, how can you use it to your advantage?

By tracking the precise number of people who have visited your page, you can match those results with the amount of tickets you’ve sold, aka your conversion rate! In an effort to improve conversions, see what content on your site people are spending the most time on and consider adding more personalized content like a blog or maybe a more user friendly website layout.

Find out more about EzSites, which offer Google Analytics built in from the get go.

We also love the ability to track the demographics of the people visiting your website. If you’re finding that many of the people who visit your page are from overseas, it could be useful to invest in a multilingual webpage, or to offer an experience with a multilingual guide. The more you can cater to your guests, the higher your conversion rate. Higher conversion rate means… more sales! The marketing opportunities that the Google Analytics integration offer are endless, and we make it a breeze to use with EzTix.

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